24th February 2020, University of Padova, Botanical Garden

EVENTO ANNULLATO

“Knowing the Consumers from their Footprints: Insights from Neuromarketing & Data Analytics”

h 10.30 - Welcome Greetings

Patrizia BURRA, Pro-rector, Post Lauream, UniPd
Marie-France ZUMOFEN, Director, Isipca and La Fabrique
Federica BORSA, Project Manager Education, Cosmetica Italia
Giacomo BOESSO, MBM Director, UniPd

h 10.45 - Roundtable Keynote Speakers
Chair: Amedeo PUGLIESE, Professor of Accounting and Governance, UniPd

Francesco GALLUCCI and Caterina GAROFALO, Associazione Italiana di Neuromarketing (AINEM)
“Neuromarketing: new deep insights for a Brain driven marketing” 

Christian CALDATO and Luca ARTESINI, TSW S.r.l.
“Neuromarketing: scientific protocols to measure consumer perceptions of cosmetics”

Antonio COMELLI, Head Marketing, THRON S.p.A
“The data gold-mine: how to dig into it”

12.45 - Final Greetings

Dominique VICHARD, EFCM Academic Director, Uvsq
Lydie GUMERY, Pedagogical Director, Isipca
Alessandra SEMENZATO, MBM Deputy Director, UniPd

13.00 - Buffet

14.00 - Visit to the Botanical Garden