"Customer participation in new product development: an Industry 4.0 perspective"

The use of modern technologies of the fourth industrial revolution, commonly known as “Industry 4.0” (I4.0), is believed to have considerable potential for product customisation. 

In this paper, published in the European Journal of Innovation Management, Hafiz Muhammad Naeem and Eleonora Di Maria from the Department of Economics and Management of the University of Padua, aim to explore whether or not using these technologies impacts customer participation in a firm's new product development process.

Their results indicate that, on the one hand, these technologies have their specific and individual impacts, and on the other hand, the firms which use more I4.0 technologies allow more customer participation in their product design and production process.  

Read the full paper here: https://unipd.link/naeem_dimaria