"Do institutional donors value social media activity and engagement? Empirical evidence on Italian non-profit grantees"

In this paper, published in The British Accounting Review, Anna Alexander (Department of Economics and Management, University of Padua), Silvia Pilonato (University of Bergamo) and Giulia Redigolo (ESADE Business School), examine whether social media activity and engagement of non-profit organizations affect the financial support received from institutional donors and their relationship with the latter.

Their results provide new evidence on the role of online information sources, such as social media, on the grantor-grantee relationship and contribute to the recent debate on the importance of promoting digital transformation and stakeholder engagement in non-profit organisations.

Read the full article here