Marco Paiola has received the "Outstanding Article 2021" award

Marco Paiola, Associate Professor of Service Management at the Department of Economics and Management of the University of Padova, has received the "Outstanding Article 2021" award.

His article "Navigating Disruptive Crises through Service-Led Growth: The Impact of COVID-19 on Italian Manufacturing Firms”, co-authored by Mario Rapaccini, Nicola Saccani, Christian Kowalkowski and Federico Adrodegari and published in Industrial Marketing Management, received the "Outstanding Article 2021" award.

This article highlights the increased importance of servitization business models and the acceleration of digital transformation and advanced services. The authors develop a four-stage crisis management model which provides insights and critical actions that should be taken to cope with the expected short and long-term implications of the Covid-19 crisis.

The paper has been downloaded more than 10,500 times!

Read the article here: https://unipd.link/Paper_Premio_Outstanding_Article_2021