Single Course Units

The Master MIBS of the University of Padua offers the opportunity to attend individual courses. At the end of the lessons you will get the certification of the activity performed.
It is possible to be enrolled for few individual courses (maximum 20 credits).

For more details please contact us

  Web communication

The module aims to provide the skills for the design and management of marketing communication activities based on new digital media, with particular attention to the issue of coherence and integration between tools on-and off-line activities such situations BtoB and BtoC. Topics include: how to advertise online; how to develop and manage the online brand community; how to create original content;  how to choose the platforms, applications and services to support the activities of digital communication; how to manage the information required for the planning, organization and control of advertising and digital marketing; how to use patterns of communication and languages (internet, mobile, web 2.0, social media, etc..). In the module are treated off-site and on-site web analytics, together with a description of both the traditional methods (server log file analysis), of which the most innovative is Java-based (page tagging).

  Strategy and Business Plan

Strategy is a complex and integrative discipline. It is important to acquire insights into a number of promising advanced topics: a) the strategic processes: strategic thinking, the formulation of strategies, the change of strategies; b)the strategic contents: at business level, at firm level, or at
network level; and c) the strategic contexts: related to the firm, the organisation, and its international dimension. Examples of topics are: strategies related to the management of knowledge (internal investment on R&D or focus on the external absorptive capacity, exploitation vs. exploration, business verticalisation vs. new firms reation and start-ups, product differentiation vs. dominant
design and modularity; internationalisation or/and relocation. The course aims also to give a concrete and practical contribution to the preparation of a Business Plan among those
who are looking in the firm to be sponsored for their innovative ideas or who turn to venture capital as a source for financing their business.

  Financial analysis for internationalization

This course deals with the main financial topics of the firms engaged in international commerce both in term of financial requirements and the instruments to cover them. In particular, it will provide the
knowledge how to manage working capital and structural investments and on instruments and services provided by banking and non-banking intermediaries.

  Organizational design and global supply chain management

Existing research in internationalization tends to adopt a conservative view of relatively fixed country specific advantages and disadvantages. However, firms may change their internal configuration shifting them and advocating industrial policy intervention. The course, using a combination a country case studies, and nested multiple firm cases, explores the phenomena of rapid SME internationalization, small born global firms in high-tech sectors, R&D relocation and reverse innovation processes. The fragmentation of the value chain is nowadays a major theme in economics and management. The "slicing up" of the whole value chain represents a major change in the new post-Fordist paradigm of production. The analysis of  global supply chain will be enriched by the application of  a “green” approach.

  Intercultural management

This course explores the challenges and complexities related to the conduct of business across cultural contexts. Managers that do business at global level, crossing and integrating activities in different countries, are confronted with the necessity of coping with diversity. Cultures differ in terms of values and/or beliefs, and these differences shape all dimensions of managerial practices, ranging from leadership to motivation, from negotiation and/or the effective management of conflicts, from the respect of property rights to the ethical norms of the social responsibility of the firm. Cultural considerations are also fundamental to the definition of acceptable business conduct, in terms of protection of the environment and the respect of labour international standards. Cross-cultural management addresses a wide variety of issues, some concrete and objective, but others less tangible, but no less important, that become of critical importance in enforcing the trust in the model of market globalization and international business.

  Digital media marketing

This module aims to provide the tools to analyze the performance of Internet marketing and Web sites  selling through the use of on-line selling, on-line platforms, and BtoC e-commerce. Websites characteristics for the purpose of optimizing the use of the web will be described. It can be used as a tool to support the strategy of introducing new products or to implement effective communication campaigns (optimize your website, create content, get social, convert visitors into leads, nurture leads into customers, analyze and refine).

  International Marketing

Internet and social media can be used as a tool to support the strategy of introducing new products or to implement effective communication campaigns in order to support new marketing and selling strategies. Emphasis is given on the designing of market-driven strategies. Examples, case studies, and team exercises integrate the concepts illustrated by the teachers and consultants (i.e. the Porter’s five competitive forces model, swot analysis, survey building), providing practical information to students willing to become international marketing experts.

  International transports and inconterms

This course will provide the knowledge needed for understanding the problems and contracts relating to the international transport of commodities.

  International tax law

The aim of this course is to provide students with the basics of International Taxation Law, with a
particular focus on income taxation, VAT and custom duties matters. Students are expected to develop a basic, yet comprehensive knowledge as to how taxation laws may shape the growth of
international trade.

  International trade and investment law

The course aims at providing an overview of the law of international contracts and its interaction with the principles and rules of international investment law. The course is divided in two parts: the first one will focus on the law governing international commercial contracts mainly from the standpoint of the EU law; the second one will present the sources of international investment law with special attention to bilateral investment treaties. Each part of the course will include an analysis of the relevant dispute resolution mechanisms.

  International payments and documentary credits

This course will provide the knowledge and competences needed for understanding utility and functions of documentary credits in import-export finance with particular regard to risk management.

  Digital media analytics

This module aims to provide the tools to analyze the performance of Web sites through the use of tools such as google analytics. Web analytics is the collection, measurement, and analysis of data generated automatically from the websites for the purpose of optimizing the use of the web. It can be used as a tool to support the strategy of introducing new products or to implement effective communication campaigns. In the module are treated off-site and on-site web analytics, together with a description of both the traditional methods (server log file analysis), of which the most innovative Java-based (page tagging).

  International accounting

The purpose of this course is to introduce students to the most important concepts and principles of accounting and finance. It is intended to provide students with the knowledge and the basic skills that allow them to understand and analyze annual reports. Moreover, the course introduces students
to non-financial reporting by focusing on some social reporting methods such as the Balanced Scorecard, the Triple Bottom Line and the GRI. Upon completion of this course, students should: - have a basic understanding of the fundamentals of accounting; - be able to read and understand annual reports;- be familiar with the fundamentals of social reporting.

  International business

The course isfocused on the analysis of the MNEs global network. The purpose of the course is to provide a deep analysis of the organisational design of MNEs and of those SMEs which have started a
process of internationalisation. The topics covered in the course include the following items: a focus on the MNE "core" activities, the consolidation of the MNE business value chains, and the entry of SMEs, localized in advanced countries, in emerging markets with high rate of growth. Some emblematic cases will be discussed like: a) those of some EU and US companies, distinguishing the
processes of internationalization market-driven from the processes of internationalization labour cost-driven, and b) the entry of some American and European SMEs in emerging countries. The last issue presented is related to the advantages of in-sourcing strategies in US and in Europe.

  International commerce and financial law

This course is split in two modules. The first one will provide students with the requisite knowledge and skills that they need to negotiate and draft international commercial deals generally, and specifically sales, distribution and agency agreements. The second model will analyze the most common financing contracts signed by banks and their clients and the guarantees drawing the attention of the students on the most relevant clauses of a loan agreement.

  Web Design

The module aims to treat the architectural and technological aspects of the construction of websites (web design). After a presentation of the World-Wide Web and information technologies that characterize it, the module provides the knowledge necessary for the design and development of websites with the use of the most advanced technologies. Students will gain an understanding of the
various types of existing web technologies, and learn the basics of website development technology based on dynamic XML (with particular attention to the aspects of interactivity on the web through scripting languages).

Department of Economics and Management 'Marco Fanno'
Torre Portello C3, Via Bassi 1, 35131 Padova
Master Office - 4th floor
Office hours-until further notice available only via email: Monday- Friday 09.00 - 14.00 
Tel: +39 049 8271229